We are proud of our history!

We are proud of our history and eager to build a healthier and happier future🧡

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1995

SATS was launched in Norway by re-branding 8 existing fitness clubs

1998

By this year, SATS operated 49 fitness clubs and was acquired by the American fitness club group named 24 Hour Fitness Worldwide

1999

SATS acquired the Swedish Sports Club and established its operations in Sweden

2000

SATS became the first chain in the Nordics to offer personal training. The expansion continued and after entering Denmark, SATS operated 100 clubs in the Nordics

2001

ELIXIA was launched and by year-end, the chain operated a total of 16 fitness clubs in Norway and Finland

2002

The private equity investor Nordic Capital and the Norwegian founders of SATS acquired SATS from 24 Hour Fitness Worldwide

2003

SATS established its first clubs in Finland

2006

TryghedsGruppen smba acquired SATS

2010

Fresh Fitness was launched as a low-cost alternative in Norway and Denmark

2011

ELIXIA was acquired by Altor, a private equity investor (Altor Fund III)

2014

Merger of SATS and ELIXIA, creating the largest fitness chain in the Nordics

2016

Launched Online Training and multiple niches training concepts, including HiYoga, Build’n Burn, and Martial Arts

2017

SATS Introduced a modular membership structure, where members can tailor their own package

2018

All ELIXIA clubs in Norway, and 22 Fresh Fitness clubs across the Nordics, were rebranded to the SATS concept. A new member app with social network functionality was launched

2019

Acquires fitness dk, consisting of 39 fitness clubs, to re-enter the Danish market, where operations were sold in 2013. SATS ASA is listed on the Oslo Stock Exchange

2020

SATS opens 15 clubs, closes one club, and divests nine clubs in Denmark outside the Greater Copenhagen cluster. In 2020, SATS experienced a temporary setback due to the COVID-19 pandemic and the subsequent club closures. However, SATS proved its ability to regain its member base once all clubs were open again, and the scalable business model is still attractive going forward

2021

SATS ended 2021 with 660 000 members, the same level as 2019. During 2020 and 2021 we opened 29 new clubs

About SATS Group

SATS Group, through our brands and concepts SATS, ELIXIA and Fresh Fitness, is the leading provider of fitness and training services in the Nordics with over 275 clubs, some 10 000 employees and around 700,000 members. At SATS, everyone is welcome and our members have full flexibility to tailor packages for their individual needs. We offer cutting-edge studio facilities for individual training, the broadest offering of group training programs, and highly qualified personal trainers for specialized training and individual coaching. We also focus strongly on supporting our members with online training and digital tools when they are unable to visit our club facilities. We are constantly working with trend research and innovation to be the industry’s best and most forward-looking fitness chain.