Nordic Head of Training Journey, PT & Treatments

SATS is the leading fitness operator in the Nordics, with a clear purpose: to make people healthier and happier. We play an important role in addressing one of the most critical challenges of our time, physical inactivity and public health. To deliver on this responsibility, we must not only attract members to our clubs; we must ensure they build sustainable training habits.

In this role you will hold the overall Nordic responsibility for the Personal Training (PT) & Treatments (physiotherapy) business, while also owning the strategic development of SATS’ Training Journey. The Training Journey in SATS refers to how members are onboarded, guided and supported in their training through programs, coaching, PT and training standards to ensure long term habit formation, progression and motivation.

This position is part of the Product management team and reports directly to the Chief Product Officer.

Key responsibilities

1. Define and own the Nordic Training Journey

You will design a structured, scalable model that enables long-term training habits across all Nordic markets.

Your responsibilities include:

• Defining and continuously evolving SATS’ Training Journey framework

• Establishing standards for onboarding, coaching interactions, and training progression

• Identifying structural drivers for training adoption and long-term adherence

• Defining KPIs related to training frequency, PT attachment, and progression milestones

• Developing scalable concepts, tools, and best practices for market-wide execution

• Ensuring solid cross-functional alignment (Product, Digital, Marketing, Operations)

• Providing strategic insights to support retention initiatives

You own the structural design of the entire Training Journey.

2. Lead the Nordic PT & Treatments business

PT and treatments are essential for member results, commercial performance, and overall retention. You will:

• Define and execute the Nordic PT & Treatments strategy

• Set KPIs, growth ambitions and contribute to market budgets

• Drive revenue growth, profitability, and productivity

• Own and optimize the product portfolio, pricing and commercial models

• Define “The SATS Way” for recruitment, competence development and performance management (in collaboration with HR and country teams)

• Lead Nordic forums and ensure one aligned way of working

3. Strategic leadership and Nordic coordination

As a strategic Nordic leader, you will play a key role in shaping the direction of SATS’ product and training development.

Responsibilities include:

• Leading and developing the Nordic PT & Treatments team (dotted-line structure)

• Aligning priorities, initiatives and performance across all markets

• Driving cross-functional initiatives linked to training progression and commercial development

• Contributing to the broader Product strategy

What success looks like

• Profitable and sustainable growth within PT & Treatments

• A clearly defined, implemented and adopted Nordic Training Journey

• Improved execution of structured onboarding across markets

• Increased training frequency and PT conversion

• High member satisfaction related to coaching and progression

• Strong Nordic alignment and scalable ways of working

Who we are looking for

You are an experienced leader with strong strategic and commercial capabilities, comfortable operating across multiple markets and functions. You likely bring:

• Proven leadership experience, preferably from a Nordic or multi-market organization

• Strong commercial and financial understanding (revenue, margin, KPIs, productivity)

• A strategic and analytical mindset, with the ability to build scalable frameworks

• Experience in product management, service concept development or performance-driven consumer businesses

• Strong cross-functional collaboration skills

• The ability to balance commercial accountability with long-term strategic development

• Higher education at Master’s level

You identify with our values: Members First - Accountable - Professional - Extraordinary

Why SATS?

In this role, you will directly influence how thousands of people develop healthy and sustainable training habits. You will join a passionate, forward-thinking organization dedicated to improving public health in the Nordics, while working in an environment that prioritizes innovation, growth, and member impact.

Location: Oslo
Travel across the Nordic countries required

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